Sphynkter and Co.

All right, I'm finally going to post this because I'm in the process of writing a column about BSB for next week's paper. This is the new video for "Just Want You to Know," which is hands down the best song the Boys have put out since...I dunno, "Larger Than Life," maybe. Or "The One," which I don't really even like that much.


Right now Nick Carter is cooler, smarter, and happier than you.

Stream "Just Want You to Know"

So let's discuss this bad boy for a moment. First, a caveat: I don't watch music videos. So to say this is the best music video I've seen all year doesn't really say too much...I saw that "Do They Know It's Hallowe'en" video (they really should have just done a hipster insider documentary thing...the animation seems really rushed and unimpressive...good song, though) and the disturbing new Lindsay Lohan video, which might get it's own post later.

Top five things this video does:
1) demonstrates that the Backstreet Boys are cooler than you think (read: cooler than you)
2) demonstrates that the Backstreet Boys are smarter than you think (read: you thought about this EXACT idea and didn't have the brains to execute it. And all you needed was a digital camera and a few wigs. And a fucking UNSTOPPABLE single, which is really BSB territory
3) Max Martin. I won't even qualify that, the man is an institution. What does that have to do with the video? This song is so huge that it pierces through the genius of the video itself. I'm "listening" to the video right now, and don't even care that I don't have the proper ironic context to "appreciate" it. Which is bullshit anyway, it's just THAT GOOD of a song, period.
4) proves there is good rock music on the radio. The Backstreet Boys are making it. Stop listening to Bloc Party or whatever and admit that this song is UNSTOPPABLE. Did you read the crap I wrote about Bloc Party? Lies! This is the present AND the future.
5) The Backstreet Boys are so awesome that this statement deserves its own bullet point.

And of course the best part of the video is that the opening band is called "TÜKKHIS."



OK, I think I have that out of my system for now. Watch the video repeatedly. More to follow...