Say Hello to the Lovemarks

Meet Rockwell, Mercedes, S.J., and Chanel!

So I've been googling around trying to find out more information on THE LOVEMARKS, the new Saatchi and Saatchi GUM division girl group who will soon be selling us all sorts of wonderful products.

Well, if I hadn't been on spam site filter-out mode, I would have clicked on one of those celebrity picture dumps, which has had exclusive photos for quite some time.

A bit more (also old) info from this site:

“The band made its first appearance last evening at Saatchi & Saatchi offices, and unless you knew any better, you'd never know it was a marketing device."

[...] Meet S&S Gum Girls Rockwell, Mercedes, S.J. and Chanel. And why not? A custom-built all-female (of course) product promo hip-hop (of course) band is a kind of natural extension of the now well-established marketing practice of using teens to promote the product you're trying to get them to buy in the first place.

Um, not sure if those "of course" asides were totally appropiate. Anyway, this is from back in September when the event happened. Present at the gala were the following celebrities of some interest:

♥ Kim Appleby (singer/songwriter, formerly of Mel and Kim)
♥ Amy Winehouse (singer/songwriter)
♥ Anthony Costa (formerly of Blue)
♥ Beverley Knight (singer)
♥ Gerry Devaux (singer, Lenny Kravitz's cousin)
♥ Tyler James (singer, touring w McFly, yikes covers "Your Woman" out Aug 22)
♥ Kelly Bryan (formerly of Eternal)

The question is how many of these musical wannabe-luminaries are actually involved in the Lovemarks project, if any. Only speculation at this point, but a few of them seem like candidates for co-writing credits...or maybe they just crashed the party.

This shindig was appropriately called the Saatchi & Saatchi Gum Factory Launch Party. I wonder if they've read my article...

PS - it's official, "We're All Ears" is not a defunct catch phrase as I stated in the RD article (online version revised). It's actually still in use when auto-pilot programming goes on in the middle of the day and the little kids listen to Cookie Monster, as I'm doing right now. I've never actually listened in this time slot but now that I have some free time during the afternoons I'm already opening my eyes to a whole new world. Hm, Cookie Monster into "First," I dunno. Also the Radio Disney edit of "La Vida [Mickey]" is ridiculous.